Social media giveaways have helped launch Viral Marketing Campaigns. Viral marketing encourages consumers to share the marketing message and spread the word about a brand's product or service. There are few successful case studies where a viral marketing campaign went "according to plan". Most viral campaigns happen...
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals...
Websites need visitors like your business needs customers and sales. Search engine optimization is a tried and true method for getting visitors to your website. Five to ten years ago, “submitting” your website to search engines was necessary but today, search engines will likely index the...