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See how to optimize a specific web page, landing page, or blog post is for an exact keyword or phrase.

What is SEO and How Does it Work?

Search Engine Optimization (SEO) is the process used by website owners to make their website as relevant as possible for particular search terms (keywords) that pertain to their industry, location, business, and products / services.

The two main areas of SEO consist of “on-site” and “off-site” SEO. Both of these are needed to rank a website in the search engines. On-site optimization consists of adding applicable keywords to the pages of your website. Adding the keywords to important areas of the web page will give your website the best opportunity for ranking the website in the search engines. A few of these critical areas include the page title, H1 tags, meta description, image filename, and image alt tags.

Off-site optimization uses links from a variety of other websites around the internet pointing to your website. Those links can come from blogs, forums, social networking sites, just to name a few.

If a website that has the phrase “get rid of pimples today” in the key areas on the website, Google will place it in the search results according to the relevancy of those search terms to put that website on the search engines for that specific keyword.

You need to make sure that you have other websites linking back to your site. Google only wants to rank high quality, authority level websites that are popular online. How do you get your site to be popular and authority level in Google’s eye? A solid content marketing strategy works well to boost any SEO efforts. Authority websites are those that show an “expert” level authority of certain topics. Think WebMD for medical and health niche.

Search Engine Optimization campaigns can be deployed for your website and other online properties which includes your social media pages, Yelp profile, Google+ page, YouTube videos, and Web 2.0 web pages. The advantage of a multi-channel SEO campaign is to achieve multiple search engine placements in the search results.

Use the SEO Audit form on this page to get started.

what is seo


Curtis is considered to be one of the best SEO gurus and web-site developers I've ever used. He is also well versed with marketing products and services online. He produces tangible results. When you seek the talent, skills, and professional know-who, Curtis at Shout! Creative is the One. Thanks again for your work, and for being so responsive!

Edward Anthony

Curtis was outstanding to work with. He is technically savvy and was very patient with all our questions. He helped us create the website we wanted while making great suggestions for improvements. We would definitely recommend Curtis for any nonprofit or small business for creating or improving your website. You'd be hard pressed to find anyone else that can provide such quality service at a reasonable price. Thanks, Curtis.

Mark Blaiser

It’s clean, professional, attractive and easy to navigate. It’s so nice to be able to have somewhere for my clients to go and have their questions answered before they ever talk to me, it makes my job a lot easier. Well done!

Haley Jensen

Curtis is fast and easy to work with. Curtis added a page to our website and it looks great. He will also be working on our Facebook page.

Brandon Duncan

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