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Author: Shout Creative

Websites need visitors like your business needs customers and sales. Search engine optimization is a tried and true method for getting visitors to your website. Five to ten years ago, “submitting” your website to search engines was necessary but today, search engines will likely index the...

Social media giveaways have helped launch Viral Marketing Campaigns. Viral marketing encourages consumers to share the marketing message and spread the word about a brand's product or service. There are few successful case studies where a viral marketing campaign went "according to plan". Most viral campaigns happen...

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals...

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control....

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of...

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always,...

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site...

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if...

First of all, what is Viral Marketing? You may or may not have heard the term before. In its simplest form, viral marketing is "word-of-mouth" advertising on the internet. In recent years, with the rise of popular social networking websites like Facebook, Twitter, and YouTube, it...

  When choosing a domain name for your business or a website project, it’s important to follow these few simple tips. #1 - Easy to spell Choosing a domain name that is easy to spell and easy to remember helps brand your company. #2 – The shorter, the better. A...